Claimbench by Akinary

Free advertising checker for health clinics

Paste your website text, a post or an ad, and see wording that may break the health advertising rules, with safer wording. No AI, no daily limit.

Step 1 of 3: Your clinic

Some rules depend on the profession, such as who can use “specialist”.

Claimbench checks your words against Ahpra’s published advertising guidance. It can’t check images, links or the overall impression, and it isn’t legal advice.

Use Claimbench free

Enter your email and we'll send a code. Your results will also be emailed to you.

How it works

  1. 1. Paste your wording

    From your website, a social post, your Google Business Profile or an ad. Pick your profession first.

  2. 2. See what to check

    Testimonials, “cure” and “safe”, “specialist” and “Dr”, offers without terms, urgency and more, highlighted in your text.

  3. 3. Fix it and keep a record

    Swap in safer wording where there’s a simple fix, then download the report or email it to yourself.

Common questions

What does Claimbench check?

The wording that most often breaks the advertising rules for regulated health services, based on Ahpra's summary of advertising obligations, its examples and its self-assessment tool:

  • testimonials and reviews that mention symptoms, treatment or results;
  • claims such as “cure”, “safe”, “painless”, “effective”, “guaranteed” or instant results;
  • “specialist”, “specialises in”, “Dr” and “surgeon”;
  • “free” offers, discounts and prizes without terms;
  • urgency, fear and regular check-ups without a clinical need;
  • claims to be the best, comparisons, before-and-after images and starting prices.
Are patient testimonials still banned?

Yes. Testimonials that mention a clinical aspect, such as a symptom, diagnosis, treatment or outcome, can't be used to advertise a regulated health service, including on your website and social media pages you control. Comments only about your service, such as friendly staff or easy parking, are fine (Ahpra: testimonials). A plan to lift the ban was dropped when the National Law was amended in 2022.

Can I call myself a specialist?

Only with specialist registration, and only for that specialty. Specialist registration exists for medical practitioners, dentists and podiatrists. Physiotherapists may use a title awarded by the Australian College of Physiotherapists if they name the college and year. Words like “specialises in” can also mislead, so “has a particular interest in” or “works primarily with” are safer. If you use “Dr” and aren't a medical practitioner, make your profession clear, for example “Dr Jones (Dentist)” (Ahpra: titles).

If Claimbench finds nothing, is my advertising compliant?

Not necessarily. Claimbench checks words, not images, links or the overall impression, and context matters. Ahpra can't pre-approve advertising, so for advice ask your professional association, indemnity insurer or a lawyer (Ahpra: FAQ). It's worth the care: the maximum penalty for an advertising offence is $60,000 per offence for an individual and $120,000 for a company, except in Western Australia (Ahpra).

Is my wording stored?

No. The checks run in your browser, and your clinic details are saved only in your browser. Your wording only reaches our server if you press Email me, to send the report to your own verified email address, and it isn't kept after it's sent. Please remove patients' names before pasting.

Is Claimbench really free?

Yes, with no charge and no credit card. Claimbench doesn't use AI, so there's no daily limit on checks. We email you a 6-digit code the first time to confirm it's you, and you can email yourself up to 10 reports a day. See our fair use policy.

Which professions is it for?

Any of the 16 professions registered with Ahpra, including physiotherapy, dental, psychology, chiropractic, osteopathy, podiatry and optometry, with checks that change with your profession. Counsellors, dietitians, speech pathologists and others who aren't registered with Ahpra can use it too: the Australian Consumer Law still bans misleading claims.

Built from Ahpra’s own guidance

Every check follows Ahpra’s published advertising guidance, examples and self-assessment questions, and links to the source. It’s a general guide, not legal advice: it can’t check images, links or context, so a clean result doesn’t mean your advertising complies.

Want a website that follows the rules?

Akinary builds clinic websites with online booking, patient forms and reminders, with wording that follows the advertising rules.

Talk to Akinary about your clinic

Enjoying Claimbench? Send feedback or ideas to support@akinary.com.au.

Our mission is to make technology simple for people and businesses. We take care of the tech, so you can get on with your work.

Free to use under our fair use policy. See the tool terms. Claimbench gives general guidance, not legal advice, and is not affiliated with or endorsed by Ahpra or any National Board.